{"id":23743,"date":"2023-12-01T16:31:11","date_gmt":"2023-12-01T09:31:11","guid":{"rendered":"https:\/\/www.fiahub.com\/blog\/?p=23743"},"modified":"2023-12-01T16:31:11","modified_gmt":"2023-12-01T09:31:11","slug":"mastercard-ra-mat-chatbot-ai-shopping-muse","status":"publish","type":"post","link":"https:\/\/www.fiahub.com\/blog\/mastercard-ra-mat-chatbot-ai-shopping-muse\/","title":{"rendered":"Mastercard ra m\u1eaft chatbot AI \u0111\u1ec3 gi\u00fap b\u1ea1n mua s\u1eafm tr\u1ef1c tuy\u1ebfn"},"content":{"rendered":"<p><b>Dynamic Yield by Mastercard, m\u1ed9t c\u00f4ng ty con v\u1ec1 tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o v\u00e0 c\u00e1 nh\u00e2n h\u00f3a k\u1ef9 thu\u1eadt s\u1ed1 c\u1ee7a Mastercard, \u0111\u00e3 c\u00f4ng b\u1ed1 ra m\u1eaft tr\u1ee3 l\u00fd chatbot AI Shopping Muse d\u00e0nh cho th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed v\u00e0o ng\u00e0y 30\/11.<\/b><\/p>\n<p><span style=\"font-weight: 400\">C\u00f4ng ty c\u00e1 nh\u00e2n h\u00f3a k\u1ef9 thu\u1eadt s\u1ed1 Dynamic Yield by Mastercard \u0111\u00e3 \u0111\u01b0\u1ee3c mua l\u1ea1i t\u1eeb McDonald&#8217;s v\u00e0o n\u0103m 2022. H\u1ec7 th\u1ed1ng AI \u0111\u00e3 \u0111\u01b0\u1ee3c ti\u1ebft l\u1ed9 trong m\u1ed9t b\u00e0i \u0111\u0103ng tr\u00ean blog c\u1ee7a c\u00f4ng ty. Theo Dynamic Yield, <strong>Shopping Muse<\/strong> l\u00e0 \u201cm\u1ed9t c\u00f4ng c\u1ee5 AI ti\u00ean ti\u1ebfn gi\u00fap c\u00e1ch m\u1ea1ng h\u00f3a c\u00e1ch ng\u01b0\u1eddi ti\u00eau d\u00f9ng t\u00ecm ki\u1ebfm v\u00e0 kh\u00e1m ph\u00e1 c\u00e1c s\u1ea3n ph\u1ea9m trong danh m\u1ee5c k\u1ef9 thu\u1eadt s\u1ed1 c\u1ee7a c\u00e1c nh\u00e0 b\u00e1n l\u1ebb\u201d.<\/span><\/p>\n<ul>\n<li><strong>Xem th\u00eam<\/strong>: <a href=\"https:\/\/www.fiahub.com\/en\/register\">Giao d\u1ecbch ti\u1ec1n \u0111i\u1ec7n t\u1eed b\u1eb1ng VN\u0110 t\u1ea1i Fiahub<\/a><\/li>\n<\/ul>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_83 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">N\u1ed9i dung b\u00e0i vi\u1ebft<\/p>\n<\/div><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.fiahub.com\/blog\/mastercard-ra-mat-chatbot-ai-shopping-muse\/#Mua_sam_voi_Shopping_Muse\" >Mua s\u1eafm v\u1edbi Shopping Muse<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.fiahub.com\/blog\/mastercard-ra-mat-chatbot-ai-shopping-muse\/#Buoc_di_chien_luoc_cua_Mastercard\" >B\u01b0\u1edbc \u0111i chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a Mastercard<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Mua_sam_voi_Shopping_Muse\"><\/span><b>Mua s\u1eafm v\u1edbi Shopping Muse<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">C\u00e1c h\u1ec7 th\u1ed1ng AI s\u00e1ng t\u1ea1o, ch\u1eb3ng h\u1ea1n nh\u01b0 ChatGPT v\u00e0 DALL-E c\u1ee7a OpenAI, \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 chuy\u1ec3n \u0111\u1ed5i c\u00e1c l\u1ec7nh c\u1ee7a ng\u01b0\u1eddi d\u00f9ng th\u00e0nh v\u0103n b\u1ea3n, video, \u00e2m thanh ho\u1eb7c th\u1eadm ch\u00ed l\u00e0 m\u00e3 m\u00e1y t\u00ednh. Trong tr\u01b0\u1eddng h\u1ee3p c\u1ee7a Shopping Muse, ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n c\u00e1c y\u00eau c\u1ea7u b\u1eb1ng ng\u00f4n ng\u1eef \u0111\u01a1n gi\u1ea3n trong b\u1ed1i c\u1ea3nh th\u1ecb tr\u01b0\u1eddng tr\u1ef1c tuy\u1ebfn v\u00e0 h\u1ec7 th\u1ed1ng AI s\u1ebd t\u1ea1o ra c\u00e1c \u0111\u1ec1 xu\u1ea5t \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a th\u00f4ng qua quy tr\u00ecnh Dynamic Yield g\u1ecdi l\u00e0 kh\u1edbp n\u1ed9i dung b\u1eb1ng thu\u1eadt to\u00e1n.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Nh\u01b0 Ori Bauer, Gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh c\u1ee7a Dynamic Yield c\u1ee7a Mastercard, \u0111\u00e3 m\u00f4 t\u1ea3 \u0111i\u1ec1u \u0111\u00f3:<\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400\">\u201cC\u00e1 nh\u00e2n h\u00f3a mang l\u1ea1i cho m\u1ecdi ng\u01b0\u1eddi tr\u1ea3i nghi\u1ec7m mua s\u1eafm m\u00e0 h\u1ecd mong mu\u1ed1n. V\u00e0 s\u1ef1 \u0111\u1ed5i m\u1edbi d\u1ef1a tr\u00ean AI l\u00e0 ch\u00eca kh\u00f3a \u0111\u1ec3 m\u1edf kh\u00f3a kh\u1ea3 n\u0103ng mua s\u1eafm tr\u1ef1c tuy\u1ebfn. B\u1eb1ng c\u00e1ch khai th\u00e1c s\u1ee9c m\u1ea1nh c\u1ee7a AI trong Shopping Muse, ch\u00fang t\u00f4i \u0111ang \u0111\u00e1p \u1ee9ng c\u00e1c ti\u00eau chu\u1ea9n c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 gi\u00fap vi\u1ec7c mua s\u1eafm tr\u1edf n\u00ean th\u00f4ng minh v\u00e0 li\u1ec1n m\u1ea1ch h\u01a1n bao gi\u1edd h\u1ebft.\u201d<\/span><\/p><\/blockquote>\n<h2><span class=\"ez-toc-section\" id=\"Buoc_di_chien_luoc_cua_Mastercard\"><\/span><b>B\u01b0\u1edbc \u0111i chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a Mastercard<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">Mastercard mua l\u1ea1i c\u00f4ng ty c\u00e1 nh\u00e2n h\u00f3a k\u1ef9 thu\u1eadt s\u1ed1 Dynamic Yield v\u00e0o n\u0103m 2022 t\u1eeb ch\u1ee7 s\u1edf h\u1eefu l\u00fac \u0111\u00f3 l\u00e0 McDonald\u2019s. \u0110\u01b0\u1ee3c \u0111\u1ed5i t\u00ean th\u00e0nh Dynamic Yield by Mastercard sau khi mua l\u1ea1i, c\u00f4ng ty c\u00f3 v\u0103n ph\u00f2ng t\u1ea1i Tel Aviv, New York, Tokyo, Riga, Barcelona v\u00e0 c\u00e1c \u0111\u1ecba \u0111i\u1ec3m kh\u00e1c tr\u00ean to\u00e0n c\u1ea7u.<\/span><\/p>\n<p><span style=\"font-weight: 400\">N\u00f3 t\u1ef1 h\u00e0o c\u00f3 h\u00e0ng tr\u0103m kh\u00e1ch h\u00e0ng cho c\u00e1c d\u1ecbch v\u1ee5 c\u00e1 nh\u00e2n h\u00f3a v\u00e0 d\u1eef li\u1ec7u, v\u1edbi 400 th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c \u0111\u1ea1i di\u1ec7n. C\u00f4ng ty gia nh\u1eadp Mastercard khi ti\u1ebfp t\u1ee5c xu h\u01b0\u1edbng mua l\u1ea1i ho\u1eb7c h\u1ee3p t\u00e1c l\u00e2u d\u00e0i v\u1edbi c\u00e1c c\u00f4ng ty tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o. \u1ede m\u1ed9t kh\u00eda c\u1ea1nh kh\u00e1c, g\u1ea7n \u0111\u00e2y, Mastercard \u0111\u00e3 h\u1ee3p t\u00e1c v\u1edbi Feedzai, m\u1ed9t c\u00f4ng ty AI chuy\u00ean ph\u00e1t hi\u1ec7n gian l\u1eadn t\u00e0i ch\u00ednh. Ph\u1ea7n m\u1ec1m c\u1ee7a c\u00f4ng ty s\u1ebd \u0111\u01b0\u1ee3c t\u00edch h\u1ee3p v\u1edbi h\u1ec7 th\u1ed1ng b\u1ea3o m\u1eadt \u0111\u1ed9c quy\u1ec1n c\u1ee7a Mastercard.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dynamic Yield by Mastercard, m\u1ed9t c\u00f4ng ty con v\u1ec1 tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o v\u00e0 c\u00e1 nh\u00e2n h\u00f3a k\u1ef9 thu\u1eadt s\u1ed1 c\u1ee7a Mastercard, \u0111\u00e3 c\u00f4ng b\u1ed1 ra m\u1eaft tr\u1ee3 l\u00fd chatbot AI Shopping Muse d\u00e0nh cho th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed v\u00e0o ng\u00e0y 30\/11. C\u00f4ng ty c\u00e1 nh\u00e2n h\u00f3a k\u1ef9 thu\u1eadt s\u1ed1 Dynamic Yield by Mastercard \u0111\u00e3<\/p>\n","protected":false},"author":23,"featured_media":23745,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21841],"tags":[22752,23109,21657,23110],"class_list":{"0":"post-23743","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tin-tuc","8":"tag-ai","9":"tag-chatbot","10":"tag-mastercard","11":"tag-shopping-muse"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.0 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Mastercard ra m\u1eaft chatbot AI \u0111\u1ec3 gi\u00fap b\u1ea1n mua s\u1eafm tr\u1ef1c tuy\u1ebfn - Fiahub<\/title>\n<meta name=\"description\" content=\"Mastercard \u0111\u00e3 c\u00f4ng b\u1ed1 ra m\u1eaft tr\u1ee3 l\u00fd chatbot AI, Shopping Muse d\u00e0nh cho, th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed v\u00e0o ng\u00e0y 30\/11 v\u1eeba qua.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.fiahub.com\/blog\/mastercard-ra-mat-chatbot-ai-shopping-muse\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mastercard ra m\u1eaft chatbot AI \u0111\u1ec3 gi\u00fap b\u1ea1n mua s\u1eafm tr\u1ef1c tuy\u1ebfn\" \/>\n<meta property=\"og:description\" content=\"Mastercard \u0111\u00e3 c\u00f4ng b\u1ed1 ra m\u1eaft tr\u1ee3 l\u00fd chatbot AI, Shopping Muse d\u00e0nh cho, th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed v\u00e0o ng\u00e0y 30\/11 v\u1eeba qua.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.fiahub.com\/blog\/mastercard-ra-mat-chatbot-ai-shopping-muse\/\" \/>\n<meta property=\"og:site_name\" content=\"Fiahub Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/FiahubVN\/\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/linhbuicycling\" \/>\n<meta property=\"article:published_time\" content=\"2023-12-01T09:31:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.fiahub.com\/blog\/wp-content\/uploads\/2019\/09\/preview_banner.png\" \/>\n\t<meta property=\"og:image:width\" content=\"963\" \/>\n\t<meta property=\"og:image:height\" content=\"501\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Linh Bui\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@0xbuilink\" \/>\n<meta name=\"twitter:site\" content=\"@FIAHUBVN\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Linh Bui\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.fiahub.com\\\/blog\\\/mastercard-ra-mat-chatbot-ai-shopping-muse\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.fiahub.com\\\/blog\\\/mastercard-ra-mat-chatbot-ai-shopping-muse\\\/\"},\"author\":{\"name\":\"Linh Bui\",\"@id\":\"https:\\\/\\\/www.fiahub.com\\\/blog\\\/#\\\/schema\\\/person\\\/92f3543cf3a7888801f30fc1415d887c\"},\"headline\":\"Mastercard ra m\u1eaft chatbot AI \u0111\u1ec3 gi\u00fap b\u1ea1n mua s\u1eafm tr\u1ef1c tuy\u1ebfn\",\"datePublished\":\"2023-12-01T09:31:11+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.fiahub.com\\\/blog\\\/mastercard-ra-mat-chatbot-ai-shopping-muse\\\/\"},\"wordCount\":724,\"publisher\":{\"@id\":\"https:\\\/\\\/www.fiahub.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.fiahub.com\\\/blog\\\/mastercard-ra-mat-chatbot-ai-shopping-muse\\\/#primaryimage\"},\"thumbnailUrl\":\"\",\"keywords\":[\"AI\",\"Chatbot\",\"Mastercard\",\"Shopping Muse\"],\"articleSection\":[\"Tin t\u1ee9c 24h\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.fiahub.com\\\/blog\\\/mastercard-ra-mat-chatbot-ai-shopping-muse\\\/\",\"url\":\"https:\\\/\\\/www.fiahub.com\\\/blog\\\/mastercard-ra-mat-chatbot-ai-shopping-muse\\\/\",\"name\":\"Mastercard ra m\u1eaft chatbot AI \u0111\u1ec3 gi\u00fap b\u1ea1n mua s\u1eafm tr\u1ef1c tuy\u1ebfn - 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